A.W.A.K.E. MODE was founded in London in 2012 by Natalia Alaverdian.
A.W.A.K.E. MODE is exploring the idea of creating avant-garde yet versatile wardrobe, recognisable for its innovative cuts, unexpected details, light-heartedness and subtle cross-cultural and historical references from art and film.
In the world driven by fast-changing trends, A.W.A.K.E. MODE is determined to produce unique and almost art-object like pieces, adaptable to fit into a woman’s daily life.